Privacy policy

Privacy policy regarding the protection of personal data

In our role as sellers, La Septième Tasse SPRL processes a certain quantity of data, of which part consists of personal data (information which make it possible to identify you).

 We take the protection of your personal data very seriously and want you to feel secure and confident when you visit our internet pages.  We therefore ensure that the personal data we collect are processed according to the relevant legal provisions.

Your data is processed in accordance with the law of 8 December 1992 on the protection of privacy with regard to the processing of personal data and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter referred to as the General Data Protection Regulation entering into force on 25 May 2018).

The purpose of this personal data protection policy is to inform you about the commitments and practical steps taken by La Septième Tasse to ensure that your personal data is respected.  This policy can change according to the legal and regulatory context.
La Septième Tasse advises the user to regularly consult this privacy policy in order to keep abreast of any modifications.

By using our website, you agree to this privacy policy and expressly consent to La Septième Tasse’s data processing manager collecting and processing, in accordance with the terms and principles described in this privacy policy, personal data that you have provided via the website and/or in connection with the services offered on the website, for the purposes set out below in point 3.

The user has the right to withdraw their consent at any time. Withdrawal of consent does not compromise the lawfulness of processing based on the previously granted consent.

1. Data privacy guarantee
Your personal data is intended to be used exclusively for internal purposes.  It will never be sold, shared or disclosed to third parties unless we have received your prior consent.
Your personal data may be disclosed to a third party if we are required to do so by or in accordance with any applicable law, regulation, court order or government regulation, or if this disclosure is necessary in the context of an investigation, or of a criminal procedure, on national territory or abroad.
Our employees are required to respect the confidentiality of the data they are required to process.

2. Data collected
La Septième Tasse ensures that the personal data collected is adequate, relevant and not excessive in relation to the purpose for which it is processed.
Listed below are the categories of data involved such processing:

- Surname, first name, address, date of birth (day and month)
- Name of company
- Company reg. no. (+ VAT number)
- Email address
- Telephone number
- Invoicing address (country, street address and number, town, postcode)
- Delivery address (country, street address and number, town, postcode)

This data is collected when you fill in the contact form on our website and/or order online or when you contact us by mail or chat. Other personal data may be collected later, for example in the context of executing the order. This data are necessary to provide our goods and services.
The registered personal data may contain transactional information relating to your purchases, such as items purchased, date of purchase, any returns, payment status, payment details.
We may also record any responses or comments about purchased products that we receive from you as part of satisfaction surveys or market research surveys or any complaint you make to us.
In addition, we may use cookies in order to recognise the user and offer them a personalised user experience, to memorise their technical choices (for example a language) and to detect and correct any errors present on our website. A cookie does not allow us to identify you. However, it records information about how your computer navigates our site (the pages you have visited, the date and time of consultation etc.) that we can read during your subsequent visits. We hereby inform you that you can refuse the recording of cookies by changing the settings of your internet browser.
In no case do we collect or process sensitive data.

3. Use of personal data
Visiting our website does not require any form of registration, which means you can visit the site without having to log in.
In order to be able to answer some of your questions, we must ask you to communicate some of your personal data.
This allows us to provide you with products or services, to give you an estimate, to invoice you for the products and services requested, to deliver them to you and to offer products or services that may interest you or simply to be able to communicate with you for other obvious purposes.

With your consent
- To send you newsletters or other promotional emails to which you have subscribed;
In accordance with the law, we may send you promotional emails regarding our products and services on the basis of your implied consent if you have given us your email address in the context of a purchase. You can refuse this use at any time and free of charge (you can unsubscribe simply by clicking the link at the bottom of each email);
- To follow and handle your participation in one of our special offers or competitions;
- To process your request when you ask us questions via our website or through our customer service team;
- To product statistics;
- To improve the quality of the website and the products and/or services offered;
- To transmit information on new products and/or services;
- For direct marketing purposes;
- To allow better identification of the user’s interests.
You may withdraw your consent at any time.
In the context of executing your contract
- For monitoring and processing your order, as well as for invoicing;
- For monitoring and handling complaints and returns;
- For general customer management including accounting, litigation management and legal proceedings, debt recovery or transfer and the protection of our rights in general.
The processing of such personal data is a legal obligation. Without this data, we can not conclude a business relationship with our customers (article 33 of the Act of 18 September 2017).
Personal data is not transmitted to third countries or to international organisations.
You are free not to communicate this data, but in this case it is clear that we will be unable to respond to some of your requests.

4. Cookie Policy:
a) What is a cookie?
A cookie is a small file containing text and numbers that we save on your browser or the hard drive of your computer. This means we can retain your preferences when you use our website.
To do this, we use functional cookies that allow you more streamlined use of the website during your visits. We also use non-functional cookies intended to collect statistics about our visitors so that we can improve our website in the future.
Our system will place cookies as soon as you visit our website, unless you have changed the browser setting to refuse cookies.

b) Information about our use of cookies
Our website uses cookies and other similar technologies to distinguish your use preferences from other users of our website. This helps us to give you a better user experience when you visit our website and allows us to optimise it.
However, cookies and similar technologies do not make it possible to systematically collect information enabling us to identify the users of our website. They only help us improve the functioning of our website, understand our users’ interests and measure the effectiveness of our website content.
As a result of recent law changes, all websites in certain parts of the European Union are required to ask you for permission to use and register cookies and other similar technologies on your computers and mobile devices. This cookie policy clearly informs you in a comprehensive manner about the cookies we use and their purpose.
Please read our privacy policy to learn about the privacy policies that apply to the website. For more information about this cookie policy, please contact us.
For more information about deleting and blocking cookies, you can visit the following website:

c) Google Analytics
Another cookie used by this site and this mobile application comes from Google Analytics. By using this cookie, we know how many visitors we have to our website and mobile application, why they visit the website and the mobile application etc. This information allows us to improve the website and the mobile application. This cookie does not record any personally identifiable information. Google provides more information about privacy and cookies ( and explains how you can choose not to share information with Google Analytics ( or to install a specific plug-in for this purpose (

Google’s advertising features that can be used are for remarketing (displaying advertisements for goods and services in which you have shown interest) and reporting on demographical data and interests. (
.com/analytics/answer/3450482?hl=fr). You can also manage the way that Google can use your interests to display relevant advertising.

5. Right of access, rectification and opposition
If you are registered as a user, by means of your login and your password, you have the possibility to consult your personal data yourself and, where applicable, to change it. You can click on “My account”.  You will then have the opportunity to update your personal data.
Subject to a dated and signed written request sent to the data processing manager at the address referred to in the section contact data of this privacy policy, the user may, after providing proof of their identity (enclosing a copy of their identity document), obtain, free of charge, a written communication or a copy of the personal data which has been collected relating to them.
The data processing manager may require the payment of reasonable costs based on the administrative costs for any additional copy requested by the user.
When the user makes this request by electronic means, the information is provided in an electronic form in current use, unless the user requests it to be provided otherwise.
The copy of the user’s data will be communicated to them no later than in the month after receipt of the request.
If despite our efforts to ensure the date is accurate and up-to-date, erroneous information has been registered, we will correct them at your request.
Refusing the processing of your data is possible when you have this right. This is only the case when processing is not required to comply with an obligation to which the data processing manager is subject by or under an act, a decree or order, and when you have serious and legitimate reasons to refuse as regards your particular situation (in a situation where your data has been the subject of unlawful processing, for example).

6. Right to erasure
You have the right to request the removal and deletion of your personal data when there is no sufficient reason for its continued processing or when you reject the processing and there is no legitimate imperative reason to justify this processing.
Data protection managers may refuse to delete the data for specific reasons, such as those of complying with a legal obligation.

7. Security and confidentiality
To ensure the security and confidentiality of personal data that we collect online, we use networks protected by standard devices such as firewalls, passwords, secure and encrypted access.
When processing your personal data, we take all reasonable measures to protect it against any loss, misuse, unauthorised access (encryption of stored data), disclosure, alteration or destruction.
La Septième Tasse has implemented security measures to prevent the loss of data, to preserve the integrity of the data and to control access to the data.  These measures comply with the regulations on the protection of personal data.
The security measures we have implemented are subject to constant improvement and take into account technological development.

 8. Duration of conservation
Your personal data will not be kept for a period exceeding that necessary to achieve the purpose of the processing, unless the conservation of the data is imposed by law, decree or order (for example, accounting and tax obligations).
The data be deleted from our database immediately it is no longer required for the purpose of the processing for which the duration of conservation applies, and if you have duly exercised your right to delete the data.

9. Internet tags
We may collect and process information about your visit to our website, such as the pages visited, the preceding website visited and searches carried out. This information will allow us to improve the content of the site, and to compile statistics on individuals using our site for the purposes of studying the internal market.
The European Commission’s current document makes a real distinction between “useful”, cookies, which are non-intrusive in respect of private life, and cookies related to advertising. The document explains that technical cookies, or audience measurement or analytical cookies will be tolerated without the need for consent. This will not be the case for third party cookies, which are clearly covered by the new rules, which must function with the explicit consent of the internet user for each such action carried out.
Cookies are mentioned only once in the GDPR, as the regulation is intended to be as general as possible. Nevertheless, they are also in the proposal for the development of the e-privacy directive, which must be updated and should be applied in association with European regulations (within a period of 6 months to 2 years after 25 May 2018).

What we current know:
- Cookies vital to the operation of the site will always be tolerated
- Some analytical cookies will be tolerated if they correspond to the activity of the site and do not interfere with the visitor
- Advertising cookies could be prohibited
Our web site uses cookies in order to make navigation more useful and reliable. Some of these cookies are essential to the operation of the website, others make it possible to improve the user experience.
Most web browsers are configured to automatically accept cookies. If the user wishes to personalise the management of these cookies, they must modify their browser parameters. Users can find additional information on this subject under the section “Cookie management” in this document.
By visiting and using our website, the user expressly agrees to how we manage cookies.

10. User responsibility
Although La Septième Tasse makes all possible efforts to protect your privacy, effective protection is of course only possible if you also take the measures necessary to preserve your privacy.
Regarding the use of services provided by La Septième Tasse, you are required to:

- duly ensure the privacy of any user data (such as a user name or a password), so that this data remains accessible only to you.
- choose a secure password. This means that it must consist of at least 8 characters combining both letters and other characters, placed in an order that cannot be easily discovered.
 - transmit valid and usable contact information in order that you can be contacted in a reasonable period and in a reasonably confidential manner.
 - maintain the security of your workstation (up-to-date antivirus software)

11. Links to other sites
This data protection policy applies only to our site, and not to websites held by third parties. We sometimes provide links to other websites which we feel may be of interest to our visitors. In this case, we ensure that these sites fulfil the strictest criteria. However, given the nature of the internet, we cannot guarantee the rules relating to confidentiality and protection of personal data for the websites to which we provide an access link and cannot be held responsible for the content of sites other than ours.

12. In the case of data leak
La Septième Tasse will notify the customer in full detail if a data leak with a potential impact for the customer occurred within its organisation and for which La Septième Tasse is accountable, no later than 2 working days after La Septième Tasse has become aware of such.
La Septième Tasse will communicate to the customer, on its own initiative, all available information about the data leak, including the nature and the scope of the personal data and the planned security measures.
Nevertheless even in case of a data leak, La Septième Tasse has been proactive by heavily encrypting all end user data, thus rendering unusable the stolen data.

14. In the context of our activities relating to in-store backups
In the context of our backup activities, we implement all reasonable measures in order to assure our customers that their personal data processed by us is limited only to personal data that can reasonably be considered necessary for the purposes provided for in our privacy policy (including the delivery of services on their behalf). The personal data of our customers is processed only during the time required for the intended purposes and for which we have a valid legal basis (their explicit request for data backup) and during which it is our legitimate interest to proceed with the processing of this data for the purposes of carrying out our activity and the execution of our obligations derived from the contract).  In addition, we will retain the personal data for a period of one month, after which the data will be destroyed, except in the case of a written instruction on the part of the customer confirming immediate destruction.

13. How to contact us
If you have questions concerning the protection of personal data, or if you want to make recommendations or comments to improve the quality of our procedures, please contact us by writing to the above address or by email to the address

La Septième Tasse Sprl – Rue du Bailli, 37 – 1050 Ixelles.

+32 (0) 2 647 19 71 –

14. Intellectual property
This site is protected by copyright, all rights reserved.

 Any reproduction and/or redistribution of content by whatever means must be the subject of specific authorisation from La Septième Tasse via

 All information reproduced on this site (products, articles, photos, logos) is protected by intellectual property rights held by La Septième Tasse. Consequently, none of the information may be reproduced, modified, transmitted, redistributed, translated, sold, commercially exploited or reused in any manner whatsoever without the prior written agreement of La Septième Tasse.